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Coaching
Coaching
“Individually-tailored coaching for
endurance sports athletes looking to maximise their
potential”
Preparing for an endurance sport
challenge requires a consistent period of focussed and
specific preparation. Only by utilising your available
training time effectively can you achieve your goals.
The coaching services provided by the Human Performance
Unit provides the combination of coaching expertise,
sports science knowledge and sports science support to
ensure that you train in the most effective way, and
perform to the peak of your potential.
Approach
Participating in sport is a choice that
you make and it should be one that enhances your quality
of life. This should be the start point when considering
how best to design a training program that most suits
you. Whilst goal setting is an integral part of our
coaching process, we encourage athletes to focus even
more on the processes that make up preparing for a race
or event, and enjoying the ‘everyday’ of that process.
Our coaching service provides you with
an individually
tailored training program that fits with your lifestyle
commitments. Succeeding in endurance sport requires
consistent training over an extended period of time, and
this can only be achieved if your training is
sustainable in terms of lifestyle, and also in terms of
the physical stress that it places upon you. A
sustainable programme takes both of these factors into
account so that you avoid injury and illness through
overtraining and burnout due to the stress caused by
trying to do more than is realistic given your family,
work and other commitments.
Likewise, although there is obviously a charge for our
time when coaching, we have chosen to be in this
business because we are passionate about endurance
sport. As such, we want to have a genuine coach-athlete
relationship with every athlete, and so we restrict the
number of athletes that we work with at any given time.
We genuinely take an interest in you and work with you
to help you achieve your goals.
The Human Performance Unit works closely with the
Sports, Performance and Fatigue Research Unit at the
University of Essex and integrates applied coaching with
sports science testing and also expert advice from
sports scientists.
How it Works
After an initial meeting to discuss your
goals, available training time, lifestyle constraints
and sporting and injury history we agree some outcome
and process goals for the coming six months. We then
provide you with a six month training and racing
overview and a detailed two-week training schedule.
You are also provided with a training log to complete
and return every two weeks, where you record your
training and complete some information that monitors how
well you are coping with the demands of your training.
You can contact us as often as you need to, within
reason, particularly if you need to clarify any aspect
of your training programme or if you feel particularly
fatigued or unwell.
If appropriate, we schedule into your programme visits
to the lab for sports science testing, the results of
which can be used to both inform the most important
areas of your fitness that need to be improved, and also
to monitor your progress over time when you are
re-tested.
Expertise
The Human Performance Unit endurance
sport coaching is provided by our in-house coaches, Dave
Parry and Simon Edwards.
Dave Parry
Dave has over ten years of coaching experience in
a range of sports such as swimming, triathlon, and
cycling as well as fitness coaching for athletes
participating in sports as diverse as football, squash
and table tennis.
Part of British Triathlon’s
World Class coaching team from 2001 to 2009, Dave has
coached junior and senior athletes onto Great Britain
elite teams at Sprint, Olympic and Long Distance, as
well as many amateur athletes of all abilities. In
addition, Dave is currently studying for a doctorate
with particular interests in the psychology and
neuroscience of emotion generation and its role in the
regulation of maximal exercise and is a member of the
Sports, Performance and Fatigue Research Unit at the
University of Essex.
Simon Edwards
Simon Edwards is an experienced
triathlon and cycling coach who also works as a coach
tutor and assessor for both British Triathlon and
British Cycling. In the past 5 years Simon has founded
Tri-A-Sport Coaching; a not for profit company dedicated
to providing sports coaching, events and coach education
through schools and clubs in Norfolk and Suffolk, as
well as establishing a number of successful open
triathlon events.
Simon is head coach for the City of
Norwich Triathlon club and the UEA (University)
Triathlon Club and also coaches for the Norfolk Open
Water Swimming group that he helped to set up. Simon is
also currently working on establishing a company that
provides a range of outdoor leisure activities.
To enquire about coaching services
please use our
enquiry form.
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Becky Hewitt worked with HPU coach Dave Parry in
preparation for the European Triathlon Championships

Coach Dave Parry organises swim days to help athletes improve their
technique

Coach Simon Edwards at an open water training session
‘Since I started working with the HPU and Dave Parry
more than 4 years ago I have seen dramatic performance
improvements and results I didn’t imagine possible (9:29
Ironman Switzerland 2009). The combination of regular
physiological testing and a realistic, structured
training programme has led to significant year on year
improvements across all three disciplines.'
Laurence Pidcock
Visit Lawrence's Blog
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